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Management

Forget marketing automation – concentrate on marketing copy instead

I have made this mistake myself and I have seen countless folks make the same mistake as well. We spend too much time tinkering with shiny marketing automation tools – we think about scaling marketing when we don’t even know how to take baby steps… i.e what’s working right now. We don’t even know what […]

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Management

As leaders, shouldn’t we be more of a coach than a manager?

I was watching a TV series just now and a scene stuck in my head… got me thinking..  The main character is a high-school basketball coach whose team has been on a losing streak. The team gets a foul shot and the kid misses the first shot. Before the next shot, he looks back at […]

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Management

Marketing a services business – niche down as early as possible

I am not a healthcare lifer – I came from the background of running an IT consultancy and started leading a medical practice late in my life.  Recently, I had an all staff meeting where some of our physician liaisons proceeded to tell me.. “Oh, healthcare marketing is so much harder than marketing an IT […]

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Management

Before you start your new business – know your "why"​

As the holidays slow the pace down, my mind invariably reminisces of my own journey over the past few years.. Of being self employed, employing people, starting a business, having to shut down a business, self discovery, the emotional roller coaster etc… I have transitioned from running a SaaS company to shutting it down, then […]

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Management

Don't "typecast"​ your staff as Simba when they want to try playing Scar (why people quit jobs)

OK, so I have too much time on my hands today. My dogs are not bugging me to play or pet them, so I decided to write something. Why do people leave their jobs? The job that they fought hard to get, to grow in and prove themselves at? I keep reading stuff like “People […]

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Management

Figure out who’s going to buy your product before you spend money building your product

One day when I was driving around in Astoria trying to find parking (and getting more and more frustrated at not being able to do so), I thought “wouldn’t it be great if people walking around on the streets could give me real time intelligence on available street parking? I would pay for such real […]

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Management

Figure out sales first – rest will follow

I just wrote an email today to another entrepreneur that folded his business. “Here’s what I have told every single entrepreneur.. Figure out sales first then the rest will follow. Figure out how to sell vaporware and have 10 clients sign up even without existing software. Why? Because no customer ever accepts the first version […]