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Leadership Marketing

Reflecting on my “why” of starting various businesses

Most other founders and CEOs might tell you that they grew up with this grand vision of changing the world in this way or that.
I didn’t. That wasn’t my “why”.
The first business I started wasn’t even a business (according to my definition anyway). All I was did back in 2010 was to resell professional services… and get paid for it. That’s it.
Back then, my “why” was just to have an additional stream of income.Continue readingReflecting on my “why” of starting various businesses

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Marketing

You yourself are why your services business is worth nothing

A 100% services business is only worth guaranteed contracts and the residual $ Value of the contracts… plus some additional value for the pipeline/forecasted business plus goodwill for brand name.…Continue readingYou yourself are why your services business is worth nothing

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Marketing

Spend time on marketing and innovation to increase your profits

You could charge $100/hr and make about $50k in a quarter… continue to be busy… and limit yourself to $200k per year. OR you could charge $100/hr and make about…Continue readingSpend time on marketing and innovation to increase your profits

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Marketing

No one cares what your website looks like

What most people don’t understand is that making a web site pretty does NOTHING for them, unless they truly have content worth consuming, sharing etc. Everything begins and ends with…Continue readingNo one cares what your website looks like

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Marketing

Product marketing via prospecting – using ads

Part 1 on how to market your startup for cheap is here. Read that one first please.  Let’s say that you hate cold emailing folks.. Here’s how to do it…Continue readingProduct marketing via prospecting – using ads

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Marketing

How to market your startup for cheap

Here’s a simple hack to combine product roadmap, product requirements, user manual, product testing, use cases, business justification documentation – all to abet your product marketing.Continue readingHow to market your startup for cheap

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Marketing

Forget marketing automation – concentrate on marketing copy instead

I have made this mistake myself and I have seen countless folks make the same mistake as well. We spend too much time tinkering with shiny marketing automation tools –…Continue readingForget marketing automation – concentrate on marketing copy instead

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Marketing

Marketing a services business – niche down as early as possible

I am not a healthcare lifer – I came from the background of running an IT consultancy and started leading a medical practice late in my life.  Recently, I had…Continue readingMarketing a services business – niche down as early as possible

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Marketing

Before you start your new business – know your why

As the holidays slow the pace down, my mind invariably reminisces of my own journey over the past few years.. Of being self employed, employing people, starting a business, having…Continue readingBefore you start your new business – know your why

Categories
Marketing

Step by step – How to sell a concept first, build a solution next (at least, how I did it)

It has been a wild journey of “entrepreneurship” over the last few years.. In one of those years, I spearheaded the launch of a new line of business.. and had…Continue readingStep by step – How to sell a concept first, build a solution next (at least, how I did it)