Blue Button 2.0 APIs – what you can do with them

            APIs or application programming interfaces have been the future of healthcare for some years now. It is undoubtedly true that – all things being equal – an increase in the use in APIs will make healthcare interoperability more affordable and efficient. Existing point-to-point interfaces that are the historic norm in healthcare (one can think of ADT or admission, discharge, and transfer interfaces or SIU or unsolicited scheduling interfaces) are costly and prone to significant Read more…

What Level of CRM Maturity Model Are You At?

Knowing exactly where you are in the customer relationship management lifecycle will help you plan your next move with accuracy. Consumer expectations are higher today than they have ever been. Quite simply, they want more and they are going to get it. When you consider how easily and quickly customers can switch suppliers or jump to your competitors it is essential that you stay on top of the CRM objectives that will keep them coming Read more…

3 Free Marketing Automation Tools For Small Businesses

3 Free Marketing Automation Tools For Small Businesses According to Autopilot’s 2015 “Marketing Automation Performance Report”, 46 percent of companies cited “Low Cost” as the number one reason that would entice them to adopt marketing automation technology. Are you a small business owner that’s considered some kind of marketing automation system to help streamline the marketing, lead generation and sales processes? If so, there’s usually a catch: your budget. You simply don’t have the money Read more…

Tips on running a physician liaison team

I run growth for a healthcare practice and a large part of our practice is fed by physician referrals. While this is just one of the demand gen channels I manage, this is the most important one for me right now. The physician liaison / field sales reps team is constantly out in the field meeting with potential referring physicians. Since I don’t quite have a large budget.. Here are some practical tips on how to Read more…

Figure out sales first – rest will follow

I just wrote an email today to another entrepreneur that folded his business. “Here’s what I have told every single entrepreneur.. Figure out sales first then the rest will follow. Figure out how to sell vaporware and have 10 clients sign up even without existing software. Why? Because no customer ever accepts the first version of what you sell.. ever startup has the same problem.. they think the customer wants something, they develop it.. to Read more…