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Healthcare product engineering

Product engineering vs IT projects – how do you bridge that gap?

I started my career in a consulting/services firm, moved on to various product firms like CallidusCloud, IBM, Informatica, BEA/Oracle, VMware etc. Then I started a SaaS product firm myself, subsequently, started a consulting / services firm as well. It took me a long time to understand the differences in product engineering vs IT projects mindsets. […]

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Healthcare Practice Management

Patient Engagement Journey and ways to improve it

 (A Doctor’s guide) Are you looking for ways to boost your medical practice revenue? Looking to keep patients around, grow your practice and improve quality of care? Consider, informed decision making, patient empowerment, and satisfaction as the next major goals for your practice. Patients today expect continuous support and guidance at each step of their […]

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Healthcare product engineering

Blue Button 2.0 APIs – what you can do with them

            APIs or application programming interfaces have been the future of healthcare for some years now. It is undoubtedly true that – all things being equal – an increase in the use in APIs will make healthcare interoperability more affordable and efficient. Existing point-to-point interfaces that are the historic norm in healthcare (one can think […]

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Sales

What Level of CRM Maturity Model Are You At?

Knowing exactly where you are in the customer relationship management lifecycle will help you plan your next move with accuracy. Consumer expectations are higher today than they have ever been. Quite simply, they want more and they are going to get it. When you consider how easily and quickly customers can switch suppliers or jump […]

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Sales

3 Free Marketing Automation Tools For Small Businesses

3 Free Marketing Automation Tools For Small Businesses According to Autopilot’s 2015 “Marketing Automation Performance Report”, 46 percent of companies cited “Low Cost” as the number one reason that would entice them to adopt marketing automation technology. Are you a small business owner that’s considered some kind of marketing automation system to help streamline the […]

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Healthcare Practice Management

Tips on running a physician liaison team

I run growth for a healthcare practice and a large part of our practice is fed by physician referrals. While this is just one of the demand gen channels I manage, this is the most important one for me right now. The physician liaison / field sales reps team is constantly out in the field meeting […]

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Management

Figure out sales first – rest will follow

I just wrote an email today to another entrepreneur that folded his business. “Here’s what I have told every single entrepreneur.. Figure out sales first then the rest will follow. Figure out how to sell vaporware and have 10 clients sign up even without existing software. Why? Because no customer ever accepts the first version […]