You could charge $100/hr and make about $50k in a quarter… continue to be busy… and limit yourself to $200k per year.

OR

you could charge $100/hr and make about $50k in a quarter, take time off for a quarter to invest in your marketing, your education, innovating.. and in the next quarter, charge $150/hr..

Yes, the client’s budget will remain at $50k, but you’ll work 334 hrs to deliver the same results, keep 146 hrs to yourself ( to invest in your marketing, your education, innovating).

Now you’ll have 4 months to market and innovate.

Next quarter, you’ll charge $200/hr.. deliver the same results in 250 hrs…. you get the idea…

OR, you could take another route.. charge a flat rate of $50k.. and innovate to increase your margins each day you work on that deliverable. The less you work to deliver the same results, the more you keep in your pocket, the more time (money ) you have to market, the more time (money) you have to innovate.

Categories: Marketing

Ronnie Guha

I work with healthcare leaders on operational and strategic initiatives. Medical practice leaders reach out to me when they want to grow their group with an eye towards scaling it to exit. If I can help you, feel free to get in touch with me.

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